CRM - Customer Relationship Management

Customer Relationship Management (CRM) is a term used for customer relationship management or an integrated customer-focused management system that brings together multiple processes and tasks in an organized and integrated manner.

As a concept, it is a business strategy aimed at understanding and anticipating the needs and potentials of a company.

A CRM helps to separate and strategically utilize customer-supported data from technology. This adds intelligence to operations. With it, the company manages to structure actions that create greater harmony and empathy. It also becomes capable of promoting differentiated service, which anticipates needs and leads to greater conversion.